Moto Guzzi has remained a continually growing and highly successful company worldwide. Why? Certainly thanks to innovation, intuition, technical and organizational skills, and to funding … But, at a less obvious but more fundamental level, was the ability to manage and ‘do business’, with prudence and parsimony, elements which characterized both Carlo Guzzi and Giorgio Parodi. In addition, Carlo Guzzi also knew how to assign tasks to the best: with great intuition and common sense. He didn’t hesitate to encourage employees or move them to tasks for which they were more suitable, achieving the double efficiency of the right person in the right place, all while making them happy doing what they enjoyed.