1922. Primo Moretti is first in name and in fact: the first Moto Guzzi dealership is born in Macerata. The first of a large capillary network throughout the Italian territory (there will be more than 200 by the mid-1950s which will expand into all the main foreign markets (more than 50). It will even be possible to buy a Moto Guzzi in Ethiopia, Argentina, Ceylon, Nicaragua, Vietnam, Belgian Congo. A surprising success.